Nesher Malt collaborates with summer movie "The Treasure Across the River"
Nesher Malt launches a collaboration with Israeli summer movie "The Treasure Across the River". The movie, starring many local stars, will hit movie theaters on August and is expected to be this summer box office smash.
This is the second year in a row that Nesher Malt supports original Israeli productions. Last year the brand collaborated with the film "Guyavot".
The collaboration includes a digital activity on Facebook and Instagram that will ask fans to post photos of themselves srinking Nesher with friends, and will allow them to win tablets and private screenings of the movies with all their friends.
The collaboration is part of Nesher Malt's continuous vision of targeting young audiences, encouraging them to consume healthy beverages.