For the second year in a row, Pepsi Max sets out on a culinary adventure, searching for Israel’s best street food restaurants.
New Pepsi Max campaign celebrates Israeli street food.
The digital campaign promoting the concert included a unique mash-up application on Facebook.
The singer stars in the international commercial that carries the message "embrace the past, live for now".
DJ Skazi wrote a track inspired by the city, especially for Pepsi Max
For one night, a normal-looking bus station in Tel-Aviv turned into a musical instrument that reacted and responded to the urban environment
Pepsi Max launched the campaign "see the music", built around an augmented reality app that is the first of its kind in Israel
We're happy to present the new viral hit by Pepsi Max
New: mini Pepsi Max can, to maximize your fun